Privacy policy
Last updated: 13/02/2026
This Privacy Policy explains how SIA Lifespan MAX ("LifespanMax", "we", "us", "our") collects, uses, and protects your personal data when you visit LifespanMax.com (the "Website") or purchase our products.
We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable Latvian data protection laws.
1. Data Controller
SIA Lifespan MAX
Reg. No: 40203649676
Kr. Valdemāra 71-6, Riga, LV-1013, Latvia
Contact Us
LifespanMax is the data controller responsible for processing your personal data.
2. What Personal Data We Collect
We may collect the following categories of personal data:
- Identity data: name, surname
- Contact data: email address, phone number, delivery address
- Order data: products purchased, order history, payment status
- Payment data: processed securely via Stripe (we do not store full card details)
- Account data: login credentials, subscription status
- Technical data: IP address, browser type, device information
- Marketing data: email preferences, interaction with newsletters
- Analytics data: browsing behavior on our Website
3. How We Collect Your Data
We collect personal data when you:
- Place an order
- Create an account
- Subscribe to recurring deliveries
- Subscribe to our newsletter
- Contact customer support
- Browse our Website (via cookies and tracking technologies)
4. Legal Basis for Processing
Under GDPR, we process your data based on:
- Contractual necessity – to fulfill your order and provide services
- Legal obligation – accounting and tax compliance
- Legitimate interest – fraud prevention, service improvement
- Consent – marketing communications and cookies
You may withdraw consent at any time.
5. How We Use Your Data
We use your personal data to:
- Process and deliver orders
- Manage subscriptions
- Provide customer support
- Send order confirmations and service emails
- Prevent fraud and abuse
- Improve Website performance
- Send marketing communications (only with your consent)
6. Payment Processing
Payments are processed securely through Stripe. We do not store full payment card details. Stripe processes payment data in accordance with its own privacy and security standards.
7. Marketing Communications
If you subscribe to our newsletter, we may send promotional emails about products and offers. You can unsubscribe at any time by clicking the "unsubscribe" link in the email or contacting us directly.
We may use platforms such as Klaviyo or similar email marketing providers to manage communications.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Ensure Website functionality
- Analyze traffic (e.g., Google Analytics)
- Measure advertising performance (e.g., Meta Pixel)
- Improve user experience
You can manage cookie preferences through your browser settings or via our cookie consent banner.
9. Data Sharing
We share personal data only when necessary, including with:
- Shopify (e-commerce platform)
- Stripe (payment processing)
- Delivery partners and couriers
- Email marketing providers
- Analytics and advertising providers
- Accountants or legal authorities when required by law
We do not sell personal data.
10. International Transfers
Some service providers may process data outside the European Economic Area (EEA). In such cases, appropriate safeguards are implemented, including Standard Contractual Clauses or equivalent mechanisms.
11. Data Retention
We retain personal data only as long as necessary:
- Order and invoice data – as required by tax law
- Account data – while the account remains active
- Marketing data – until you withdraw consent
After the retention period, data is securely deleted or anonymized.
12. Your Rights Under GDPR
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion ("right to be forgotten")
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
- Lodge a complaint with a supervisory authority
In Latvia, the supervisory authority is the Data State Inspectorate.
To exercise your rights, contact us.
13. Data Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction.
However, no system is completely secure, and we cannot guarantee absolute security.
14. Children's Data
Our Website and products are not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors.
15. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on this Website.
COOKIE POLICY
Last updated: 16/02/2026
This Cookie Policy explains how SIA Lifespan MAX ("LifespanMax", "we", "us", "our") uses cookies and similar tracking technologies when you visit LifespanMax.com (the "Website").
This Policy forms part of our Privacy Policy and should be read together with it.
1. What Are Cookies and Similar Technologies
Cookies are small text files placed on your device when you access a website. They allow the website to recognize your device, store preferences, enable functionality, and collect analytical information.
We may also use:
- Pixels
- Tracking tags
- Scripts
- Local storage technologies
For the purposes of this Policy, all such technologies are referred to as "cookies."
Cookies may be:
- Session cookies – deleted when you close your browser
- Persistent cookies – stored for a defined duration
2. Legal Framework
We use cookies in accordance with:
- Regulation (EU) 2016/679 (GDPR)
- Directive 2002/58/EC (ePrivacy Directive)
- Applicable national data protection laws
Strictly necessary cookies are used on the basis of legitimate interest. All non-essential cookies (analytics, marketing, tracking) are used only with your prior explicit consent.
3. Categories of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for the operation and security of the Website. They enable:
- Secure checkout
- Subscription management
- Shopping cart functionality
- Fraud prevention
- Account authentication
- Compliance with legal obligations
These cookies do not require consent and cannot be disabled.
B. Analytics Cookies
Analytics cookies help us measure and improve Website performance. They may collect:
- Page visits
- Navigation paths
- Time spent on pages
- Device and browser data
- Approximate geographic region
We may use services such as Google Analytics 4. Analytics cookies are activated only after you provide consent through our cookie banner. Data collected via analytics tools may be pseudonymized and aggregated.
C. Advertising and Marketing Cookies
These cookies are used to:
- Measure advertising performance
- Enable retargeting
- Deliver relevant ads
- Track conversions
We may use tracking technologies such as Meta Pixel and similar advertising tools. Marketing cookies are activated only with your explicit consent. If you decline marketing cookies, no advertising tracking scripts will be loaded.
D. Functional Cookies
Functional cookies enable enhanced Website features, such as remembering user preferences or subscription settings. Where required by law, these cookies are activated only with consent.
4. Payment and Security Technologies
Payments are processed securely through Shopify Payments and its authorized processing partners, which may include card networks and digital wallet providers such as Apple Pay and Google Pay.
Payment providers may use their own cookies or anti-fraud technologies to process transactions securely and prevent unauthorized activity. We do not store full payment card details on our servers.
5. Third-Party Providers
The Website relies on third-party service providers which may set cookies on our behalf, including:
- Shopify (e-commerce platform)
- Shopify Payments
- Google (analytics services)
- Meta (advertising services)
- Email marketing platforms
- Hosting and security providers
These providers may process data in accordance with their own privacy policies and applicable data protection laws. We do not sell personal data.
6. Consent Management
When you first visit the Website, you are presented with a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences
Non-essential cookies will not be activated unless you provide consent. You may withdraw or modify your consent at any time via the cookie settings link available on the Website. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
7. International Data Transfers
Some third-party providers may process data outside the European Economic Area (EEA). Where such transfers occur, appropriate safeguards are implemented, including:
- Standard Contractual Clauses
- Adequacy decisions
- Equivalent legal mechanisms
8. Data Retention
Cookies remain on your device for varying durations depending on their purpose. Strictly necessary cookies typically expire at the end of your session or within a short retention period. Analytics and marketing cookies may persist for a defined period unless deleted by you. You may delete cookies manually through your browser settings at any time.
9. Your Rights
Under applicable data protection law, you may have the right to:
- Access your personal data
- Request correction or deletion
- Restrict processing
- Object to processing
- Withdraw consent
- Lodge a complaint with a supervisory authority
10. Changes to This Policy
We reserve the right to update this Cookie Policy at any time. The latest version will always be available on the Website.
11. Contact
SIA Lifespan MAX
Registration No: 40203649676
Kr. Valdemara 71-6
Riga, LV-1013
Latvia
Contact Us